Being Donor-Centered in Changing Times:
How to Use Donor Trends and Changing Technologies to Make a Profit
Keynote Session

Session Description: 

In a rapidly evolving world, fundraising cannot shield itself from change, but making the right choices when resources are limited and competition is fierce, is the challenge that every Development Office faces. Luckily, today’s donors are much more specific about what it will take to win their support and inspire them to give more generously. The job of Development Professionals is to recognize which things are worth investing in and what skills and resources are needed to increase fundraising profit.

Drawing from her all-new 2018 research, Penelope Burk shares the answer to fundraisers’ ultimate question, "What would unleash donors’ giving at a whole new level?" Hear what her research reveals about the very different motivations of young, middle age, and older donors; learn how to adjust acknowledgment, communication, and recognition strategies to meet each generation’s unique needs. Find out why your e-communications are reaching far fewer donors today and how print and mail is developing a whole new caché.

In Being Donor-Centered in Changing Times, Penelope connects her latest research findings to her breakthrough fundraising philosophy — Donor-Centered Fundraising. She unfolds an evidence-based argument for understanding what donors want from their philanthropic relationships today, what that means for your bottom line, and how to apply a Donor-Centered Fundraising approach in an ever-evolving environment.

About the Speaker:

Penelope Burk
President
Cygnus Applied Research, Inc.

Penelope Burk is a donor relations researcher and expert. Burk serves as president of Cygnus Applied Research, Inc., which conducts cutting-edge research in the donor relations field and produces the industry-acclaimed Cygnus Donor Survey. She has authored two books and more than sixty seminars and training programs for donor relations professionals.